The company calls itself a “growth company,” which is a strong message about its attitude and intention. The way that Nike structures its business is testament to this – their matrix model divides the organization into activities (e.g., Running, Golf, Football) first, and geography second. Nike’s organizational culture is centered on creativity and innovation to provide products that suit current consumer preferences. Nike may be making fewer commercials, but Nike has balanced it out by heavily focusing on digital marketing. The biggest Nike market that has been captured is USA as the knight had originally intended. The company is primarily involved in marketing, distribution, and store operations. Nike ∙ 2009-09-18 08:54:17. Nike. Nike’s business model: How Nike makes money What type of business ownership is Nike? Nike Pricing Strategies of Nike As of May, 2014, 83.29 percent of Nike’s shares were owned by institutions. nike is a secondary type of buisness. Integrate sustainability into the heart of the NIKE, Inc. business model. Nike’s core business is footwear. The purpose of Nike is to bring equality in the community, and uniting people through sports. It is … Several years later, in 1978 the company transformed its business name to Nike, Inc. Nike, Inc. (/ˈna?ki/) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. 6. Doing Business with NIKE, Inc.About Nike - Nike News